We all know how important social media is these days. It used to be that you could put just about anything up on the web, make good use of keywords, and Google would rank our sites pretty highly. A lot of this came at the cost of quality content that really resonated with our audience, but we tended to be okay with it as long as our stuff got seen.
It doesn’t work like that anymore– at all. These days, keyword stuffing and search engine gaming are a death sentence for any business that’s serious at all. It’s vital to develop real, lasting relationships with people in your niche.
But, how do you start to develop these all-important relationships? How do you make yourself known to the people of your niche? Maybe you’ve gotten lucky and the fickle Google has shown you some love. That’s wonderful… but now it’s all about building relationships instead of focusing on one-off traffic.
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