Facebook is the social media platform I’ve personally seen the most benefit from and it’s the most popular. It’s important to understand the different opportunities for driving traffic on Facebook– it’s not just about your personal profile.
On Facebook, you’re going to take advantage of creating pages, starting and joining groups, running Facebook ads, and more. Facebook allows you to be incredibly targeted and you can grow your following fairly rapidly if you have the right strategies.
Many people check in to Facebook several times per day. It’s definitely a site you need to pay attention to if you want to funnel a lot of traffic to your own properties.
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