One of the most effective ways to sell a product by email is to send out multiple emails all centered on that product. That’s because most people need an introduction and multiple exposures to that particular product before they make the buying decision.
So how do you set up this sort of email series? That’s what this checklist will help you do.
Step 1: Decide what to promote
The first step is to figure out the reason for creating this series, and what it is you intend to sell. For example, you might be promoting:
- A tripwire product behind a lead magnet.
- A brand new product.
- An older product that you haven’t promoted in a while.
- An affiliate offer.
- A product for a JV partner.
- A backend offer to existing customers.
- A special promotional offer (e.g., for a discount deal).
Next…
Step 2: Determine how many emails to send
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