Many people start email marketing with good intentions. They know that building an email list is the absolute best way to build a sustainable business. They know it’s the best way to build a relationship. They also know it’s the best way to make sales.
The problem is, it can get overwhelming to keep up with emailing. Sure, you start off great. You email regularly and think everything’s fine. But then, the emails start to fall off. You forget to email or you rush your emails. You know you could be doing better.
You kick yourself every day because you know you should be emailing more. You know that every day you don’t email your audience (based on the frequency you’d wanted to email) you’re leaving money and relationship-building opportunities on the table.
So, what’s the answer? You’re already stretched really thin. For now, you’re just scrambling to email here and there sporadically, hoping it works.
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