Here are twenty-one ideas for making the best informed use of LinkedIn®’s powerful, professional platform so you can attract—and retain—the perfect clients.
- Make Full Use of LinkedIn® Pulse
LinkedIn® Pulse is an Android app compatible with iOS and HTML5 browsers, used to distribute long-form posts, purchased by LinkedIn® in 2013 as “the definitive, professional publishing platform”. What many people don’t realize about Pulse is that it was, at first, virtually a powerful, private platform for influencers—about 500 top experts invited to join by special invitation. It has only been about a year since Pulse was opened up to all English-speaking LinkedIn® users.
By publishing rich media and long-form posts via Pulse you are automatically positioning yourself among rarefied celebrity company. Divide “750+” publishers by 30 million users, and there’s a specialized, unique audience for every publisher.
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