As a marketer, you’ve no doubt written a lot of copy and a lot of advertisements. Whether you’ve studied copy extensively or not, there are bound to be a number of tweaks you can make to improve conversion rates and earn even more.
I see a lot of good copy out there. But more often than not, I see copy that needs to be dramatically improved. It’s usually that the marketer doesn’t have the right focus when it comes to writing the ad.
What follows isn’t meant to be a copywriting course. It’s meant to be a quick lesson and some simple things you can do for your future copy and for the copy you already have out there.
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