Hello, Jason Fladlien here, and today’s seminar is on overcoming skepticism.
This is so important. And why should you learn on how to overcome skepticism? It’s very simple. People need three things in order before they will buy from you. The first thing is they have to want what you offer. So it’d be pretty hard to sell a nun a Kama Sutra book. So that’s No. 1 — you have to give them what they want.
The No. 2 thing is they have to have the money, the disposable income to purchase what you are offering. So in this case it would be if you are offering somebody who really, really wanted a Bentley or a Rolls-Royce or some super high-end automobile, you’d say “Here you go. I know you want it. It’s right here.” But they’re like, “I’m on welfare. I only make $12,000 a year.” Even though they want it really, really badly, they can’t afford it.
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