Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Writing an article means knowing your subject matter. We’ve all read enough bad articles to know that poor information ruins the credibility of the writer. And once that credibility is lost, it’s very difficult to regain.
Sometimes research is required in order to be knowledgeable for a given topic.
- Research is required when you don’t know enough about a subject. No brainer there, right? If you have limited or no experience with a topic, then it’s going to be difficult to write anything of substance about it. And fluff just won’t cut it. You gotta know what you’re writing about.
- Research is required when you want some new ideas about a subject. Sometimes you may know the subject matter very well, but just need some inspiration for WHAT to write about. A little research can be a great brainstorming exercise to get the content flowing.
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