How to Sell Solutions Instead of Products

business concept:problem solution success

Today’s episode comes from the archives of my Daily Seminar site, and was written and narrated by Jason Fladlien.

Today I’m going to discuss with you a very advanced sales tactic. Actually it’s not advanced in the application but it’s advanced in thinking. Most people do not get past the fact that they think they’re selling products. I never sell a person a product in their life – I’ve always sold people solutions.

In fact when I do my traveling to, for example, go to an internet marketing seminar, I’ll often be sitting in the airport just waiting for the plane or whatever and I’ll strike up a conversation with someone next to me. Inevitably they’ll always ask me what I do and that’s a very good question, because what do you do?


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