It’s a very exciting prospect to start a podcast these days. It’s fun and it’s actually a lot easier than you might be thinking to get started. Not only is it easier, but it’s also very inexpensive… Or even free.
The great thing about podcasting is that you can use it to get a lot of great traffic for your business. ITunes and other podcasting directories have a lot of listeners and can help get you in front of a whole new segment of your audience. It’s well worth paying attention to—even if it seems too technical at first (I promise; it’s not).
Whether you’ve wanted to dive into podcasting for a long time now or you hadn’t thought this was the right path for you, up to now, I think you’ll find that this is a great choice. If you want to grow your business, then it’s definitely worth giving podcasting more than a passing glance. I know some in business who credit podcasting with being their main source of traffic (and in some cases these are multi-million dollar businesses). And this isn’t just any sort of traffic, it’s highly targeted, highly engaged traffic – at least it is when you do it the right way.
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