People desperately want others to tell them what’s going on and how to think. It doesn’t matter which industry it is or what topic you’re talking about, this is something that’s universal. If you can become a news bringer and a thought leader in your niche, you can make great headway as a marketer.
The way this is done is by becoming a news bringer in your niche. Essentially, you are going to position yourself as a thought leader and expert in your niche. You are going to keep up with and deliver the latest news in your niche.
In some cases, you’re even going to create the latest news. If you think about it, the people you consider to be gurus are those you wait with baited breath to hear the latest news from. If they tell you something has changed, you believe it. If they tell you something is new, different, and really works, you believe it. If they tell you that you must buy something, you believe it.
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