You’ve heard me say it so many times—build a list with everything you do. You really do have to put list building at the top of your list of priorities.
You don’t want to get a customer just one time and then never again—you want to have a customer for life. You want to be able to build a relationship with that person and make many more sales from that person over a lifetime.
Traffic and list building go hand in hand. You’re spending all this time, effort, and money driving traffic, so you definitely want to make the most of it. You don’t want that traffic to pay off for you once (or never at all), never to be seen again.
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