Finding Clients
The Step-By-Step System
- Do Some Research – Research 10 companies you think you’d like to work for (target companies that would recognize the benefit of copywriting), then narrow your list down to your top 3.
- Get The Right Contact Info – Find out the name and contact information for the person that hires freelancers.
- Analyze Their Needs – Research your top 3 companies – their needs, market, current marketing materials, and their competitors.
- Discover Their Weakness – Define an area of weakness and determine what solution you would be able to provide.
- Provide Them With The Solution – Send a personal letter to the person in charge of hiring. Offer something of value to them – a white paper, report, or free consultation – related to your solution.
- Talk Less, Listen More – When you’re contacted, do more listening and less talking. Discover their needs and offer some of your ideas for solutions.
- Let Them Know What You Can Do For Them – Offer to send a proposal of your services and fees. Don’t offer a price over the phone.
- Say Thank You – Send a personal thank you. It’s best if it’s handwritten.
- Don’t Be A Pest – Once you’ve sent your proposal and thank you, then give your potential client plenty of time to respond on their own. If you follow-up every day, or every other day, you’ll accomplish little more than annoying them.
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