It’s exciting when members start joining your site and you see all those membership payments pouring into your PayPal account. But it’s a huge punch in the gut when you see a large number of cancellation notices hitting your account. And it’s also a big loss of both frontend and backend revenue if you can’t retain your members. So save yourself some time and start making more money with this member retention checklist…
Provide Good Solutions
This one is obvious – if you want members to stick around, then you need to offer high-quality content that solves their problems. ‘Nuff said.
Write a “Stick” Letter
When people first land inside your membership site, they may be a little overwhelmed by all the materials. This is especially true if you’re offering a vault site or other well-stocked membership. So what you need to do is write a “stick” letter or provide a video tour which shows them around the site and lets them know how to make the most of their membership.
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