You know you want to write great, hot, profitable products. What’s the easiest way to do that and still be a huge benefit to your audience? There are information books out there that try to be everything and do everything. Many of them are fantastically comprehensive and do really well. But they also took a really long time to create.
It might surprise you, but more general books don’t always sell as well, especially for new authors. In today’s day and age, people want quick, effective, unique solutions to the exact problems or desires they have. When you focus on just one problem a group of people has, you have built in sales. They might take or leave the more general book but will buy the book that solves their problem on a whim. They’re browsing Amazon and they see exactly the book they need. Bam! They buy it.
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