Google Adwords

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Google AdWords – A Beginner’s Guide To Google AdWords is a 34 page, 6000+ word report.

This bonus report teaches how to effectively use AdWords to minimize your costs, maximize your returns, and reach all your business goals.

Chapter List:

  • Introduction
  • Why Use Google AdWords to Grow Your Business
  • Clearly Define Your Goals
  • Opening an AdWords Account
  • For AdWords Beginners That Want to Get Set up Quickly and Reach the Largest
    Potential Audience
  • Selecting the Geographic Destination for Your Ads
  • Choosing the Right Bidding Strategy
  • Daily Budget Considerations and the 20% Rule
  • Setting Up Ad Groups
  • Creating Effective Ads
  • Choosing Effective Keywords
  • How Are You Charged?
  • Check That Your Ads Are Live
  • Monitor Your Ad Performance
  • What to Do Next
  • Using the Google AdWords Campaigns Manager – Putting It All Together
  • 10 Best Practices for AdWords Success
  • Conclusion

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27 Ways to Use Content to Get Sales, part 7

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25. Provide Testimonials from Satisfied Customers

Your prospects want to believe you. But they also know you’re biased when you tell them about an offer. They know that you’re going to benefit financially if they buy the products and services that you recommend. So while they WANT to believe, there always a tiny bit suspicious and skeptical about the claims you’re making.

That’s where a testimonial comes in. This is where a satisfied customer comes forward and says, “Yes – the claims are true! This is a great product! It really works!”

And now your prospect believes your claims. After all, this neutral third-party has no reason to lie. He gets no benefit from praising your product.

The other advantage of sharing testimonials is that they work as a form of social proof. This is particularly true if you’re able to share several strong testimonials. The prospect thinks, “Wow, all these people bought this product – maybe I should too.”

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Take Charge of Your Mindset, part 2

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BELIEFS

So now let’s shift a little to beliefs, another big part of your mindset.

What you believe is a part of you. For example, if you believe that possession of large sums of money is evil, as many do, then your subconscious will tend to resist acquiring large sums of money, and might even sabotage you if you try. We’ll talk more about that later.

Some of mine

Focus is essential

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How to Integrate Your Brand Into Your Business

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A lot of marketers make one very big mistake when it comes to their brand. Namely, they create a logo and slogan, place these items on their website, and then call it a day. That may make you feel good, but it doesn’t do a whole lot for your brand. That’s why you’ll want to use this checklist to be sure you’re fully integrating your brand into your business…

Logo

As you create and begin using your logo, ask yourself these questions:

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