Hello, Jason Fladlien here from DailySeminar.com, and today I have a treat for you. Here’s a little topic that I really like to talk about, and I use it. A lot of people don’t see how I use it because I use it very subtly, but once I explain it to you, you’ll see it and you’ll also see its power. And it’s something to consider adding to your toolkit of internet marketing tactics. And that’s the art of controversy.
Controversy done properly sells. I laugh because two days before creating this video, or one day before creating this video — I’m not sure which — I got an e-mail from kind of a big marketer. In fact in 2008 he had a list of 857,000 people on his list. And he threatened to sue me.
Why did he threaten to sue me? He said I libeled him because on one of my sales pages I said “Look, I bought this guy’s product. It was super overpriced, and basically it sucked. I didn’t do what I thought it would. I was just appalled by it, and that inspired me to give you this product. Not only, in my opinion, do I think my product is better than his, but my product is only $37 when his product is almost $200. Mine isn’t going to build you a million list overnight, but then again it’s not supposed to. It’s supposed to help you get started with…” and then I sold the product some more.