The Website Traffic Hacks Checklist

Do you want more traffic? Better quality traffic? Higher conversions and more money from your traffic? Then check out these traffic hacks that are sure to grow your traffic logs and your business…

  1. Implement a targeted two-step strategy.

Don’t just send all your prospects to the same lead page. Instead, create multiple lead magnets and lead pages, and send your prospects to targeted lead pages.

For example, if you’re getting traffic from a guest blog article on the topic of kettle bell training, then send those prospects to a lead page that offers them a free video which demonstrates the exercises they just learned about.

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The Client Onboarding Planner

Generally, onboarding begins when prospects agree to become your client but for those who take a bit longer to decide, onboarding can include that follow up period where you answer more questions and hopefully guide them toward making a purchase.

Preparing a thorough client onboarding system will save you time, money, and a bit of your sanity because any system resolves a problem and, in this case, that problem is getting all the client info you need, tracking all that paperwork, plus making them feel welcome.

Here is What You Get with the Client Onboarding Planner“:

The Step-by-Step Planner Covers:

  • Step 1: Take Stock
    Every process improvement begins with a good, hard look at what you currently have. From client agreements to membership sites, you need to know exactly how your systems work today. Only then can you work toward full automation.

    • Exercise: Map Out Your Existing Client Onboarding Flow
  • Step 2: Think Like a Business
    Jeff Bezos doesn’t process Amazon refunds, Bill Gates doesn’t troubleshoot the Blue Screen of Death for computer users, and Richard Branson isn’t serving drinks on any Virgin Airlines plane. So why are you playing Jane of All Trades? Hire the right people for the job, and you’ll be amazed at how smooth the client onboarding system can be.

    • Exercise: Identify Tasks You Should Not Be Doing and Make a Plan to Replace Yourself
  • Step 3: Find the Holes
    If you’re like most coaches, there are trouble spots in your current systems. There’s no shame in that unless you pretend they don’t exist. Make a list, then start checking them off as you fix them.

    • Exercise: Review Emails, Help Desk, Social Channels, Phone Logs for Trouble Spots and Recurring Issues
  • Step 4: Invest in Solid Systems
    Nothing makes automation more difficult that piecing together sub-par systems. If you’re still handing customer support with a Gmail address, relying on back-and-forth email to schedule appointments, or keeping client notes in a Word doc on your desktop, it’s time for an upgrade.

    • Exercise: Make and Prioritize an Upgrade List
  • Step 5: Create a Policies & Procedures Manual
    Consistency matters, not only when it comes to improving your efficiency (and adding cash to your bottom line) but for customer experience as well. A clear policy and procedures manual will ensure everyone on your team is on the same page.

    • Exercise: Create a Policy and Procedures Manual
  • Step 6: Build a Library of Copy/Paste Documents
    If you have to re-invent the wheel every time you send a proposal to a potential client, you’re wasting precious time. Instead, create your agreements, intake forms, and other documentation once, then simply customize it for each new client.

    • Exercise: Develop a Documentation Library
  • Step 7: Cross Train Your Team
    If you don’t want your business to grind to a halt when a key staff member takes a vacation, then cross training is a must. Identify similar positions, and ask them to train one another on at least the basics of their jobs.

    • Exercise: Identify Team Members for Cross Training
  • Step 8: Take a Cue From the Manufacturing Industry
    Just because you’ve made improvements doesn’t mean you’re finished. In fact, whether they’re building cars or making candy bars, one thing all manufacturers have in common is a policy of continual improvement. Every process that can be automated or made more efficient saves them money… and it will for you, too.

    • Exercise: Create a Continual Improvement Policy and Schedule

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The Daily Social Media Productivity Checklist

It’s pretty easy to spend hours on social media. But who has that kind of time? You need to get in, get out, and make the most of whatever time you devote to your social media strategy on a daily basis.

So how do you do that? By using this social media productivity checklist that covers the three main steps you need to take: 1) Creating, 2) Listening, and 3) Engaging. Take a look…

TIP: Before you use this social media productivity checklist, you should have already planned your overall social media strategy and created a publishing calendar.

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27 Ways to Use Content to Get Sales, part 3

6. Compile Your Blog’s “Greatest Hits”

If you’ve maintained a blog for some time, then you no doubt have a collection of at least three to ten posts that are really useful and popular with your readers.

You can do a great service for your email subscribers by listing them all in one place. You can then promote offers from within these blog posts or from within your actual email.

For example…

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