The IM Inside Track

The Membership USP Checklist

Posted on February 7, 2018 by admin • 0 Comments

Your market is crowded. Everyone and their brother seems to be peddling a solution to your prospects. They have lots of options. And so when they land on your sales page, they’re going to be wondering why they should join your membership site, rather than doing business with your competitor instead.

Tell you what, your prospects aren’t going to spend a whole lot of time coming up with an answer. Don’t make them guess why your site is better than and different from the competitors’ offers. Instead, tell them directly by formulating and showcasing an USP (unique sales proposition).

Let’s walk through the steps of defining your USP…

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A 30-day Plan for Marketing Your Information Business, part 1

Posted on February 2, 2018 by admin • 0 Comments

You’ve probably heard the saying: if you fail to plan, then you’re planning to fail.

That’s true in a lot of areas of life, and it certainly is true in all aspects of business, including your marketing plan. If you want to grow your information product business, then you need to take consistent steps every day to get your content, links and offers in front of your most targeted prospects.

So how do you do it? The answer is to pick a handful of solid marketing strategies, get one up and running, then the next one, then the next one and so on. Below you’ll find a 30-day plan that includes starting an affiliate program, guest blogging, doing joint ventures, social media marketing, and paid advertising. Take a look…

Start an Affiliate Program

Day 1. Set It Up

Today you’ll start with the preliminary steps which include:

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24 Streams of Extra Income, part 1

Posted on January 31, 2018 by admin • 0 Comments

In this series of articles, we’re going to give you some ideas about how to squeeze extra income out of the products that you’re already selling. Hopefully you’ll gain a few ah-ha ideas out of these.

So let’s start…

1. Offer an Order-Form Upsell

One of the first places you can pull in extra money is right there on the order form. All you have to do is promote a related product, which can be your own product or an affiliate offer.

For example, if you’re selling a weight-loss signature product, then you might offer a set of exercise videos and low-calorie cookbooks as an upsell. Better yet, offer a discount on this upsell that’s ONLY available right there on the order form. So if the customer doesn’t purchase the offer now but they want it later, they’ll have to pay more money.

Here are tips for maximizing this strategy…

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The Social List Building Checklist

Posted on January 29, 2018 by admin • 0 Comments

Do you have a presence on social media? If not, you should. That’s because your prospects are already there. And so are your competitors. What’s more, social media is also a great place to build your list. Here’s a checklist to help you do exactly that…

Step 1: Determine The Best Platform

Begin by determining the best platform for your audience. Generally, here are the social media platforms for you to consider:

Facebook
Twitter
LinkedIn
Google+
YouTube
Pinterest
Instagram

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