The Daily Social Media Productivity Checklist

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It’s pretty easy to spend hours on social media. But who has that kind of time? You need to get in, get out, and make the most of whatever time you devote to your social media strategy on a daily basis.

So how do you do that? By using this social media productivity checklist that covers the three main steps you need to take: 1) Creating, 2) Listening, and 3) Engaging. Take a look…

TIP: Before you use this social media productivity checklist, you should have already planned your overall social media strategy and created a publishing calendar.

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27 Ways to Use Content to Get Sales, part 3

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6. Compile Your Blog’s “Greatest Hits”

If you’ve maintained a blog for some time, then you no doubt have a collection of at least three to ten posts that are really useful and popular with your readers.

You can do a great service for your email subscribers by listing them all in one place. You can then promote offers from within these blog posts or from within your actual email.

For example…

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The Membership USP Checklist

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Your market is crowded. Everyone and their brother seems to be peddling a solution to your prospects. They have lots of options. And so when they land on your sales page, they’re going to be wondering why they should join your membership site, rather than doing business with your competitor instead.

Tell you what, your prospects aren’t going to spend a whole lot of time coming up with an answer. Don’t make them guess why your site is better than and different from the competitors’ offers. Instead, tell them directly by formulating and showcasing an USP (unique sales proposition).

Let’s walk through the steps of defining your USP…

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A 30-day Plan for Marketing Your Information Business, part 1

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You’ve probably heard the saying: if you fail to plan, then you’re planning to fail.

That’s true in a lot of areas of life, and it certainly is true in all aspects of business, including your marketing plan. If you want to grow your information product business, then you need to take consistent steps every day to get your content, links and offers in front of your most targeted prospects.

So how do you do it? The answer is to pick a handful of solid marketing strategies, get one up and running, then the next one, then the next one and so on. Below you’ll find a 30-day plan that includes starting an affiliate program, guest blogging, doing joint ventures, social media marketing, and paid advertising. Take a look…

Start an Affiliate Program

Day 1. Set It Up

Today you’ll start with the preliminary steps which include:

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