A 30-day Plan for Marketing Your Information Business, part 1

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You’ve probably heard the saying: if you fail to plan, then you’re planning to fail.

That’s true in a lot of areas of life, and it certainly is true in all aspects of business, including your marketing plan. If you want to grow your information product business, then you need to take consistent steps every day to get your content, links and offers in front of your most targeted prospects.

So how do you do it? The answer is to pick a handful of solid marketing strategies, get one up and running, then the next one, then the next one and so on. Below you’ll find a 30-day plan that includes starting an affiliate program, guest blogging, doing joint ventures, social media marketing, and paid advertising. Take a look…

Start an Affiliate Program

Day 1. Set It Up

Today you’ll start with the preliminary steps which include:

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24 Streams of Extra Income, part 1

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In this series of articles, we’re going to give you some ideas about how to squeeze extra income out of the products that you’re already selling. Hopefully you’ll gain a few ah-ha ideas out of these.

So let’s start…

1. Offer an Order-Form Upsell

One of the first places you can pull in extra money is right there on the order form. All you have to do is promote a related product, which can be your own product or an affiliate offer.

For example, if you’re selling a weight-loss signature product, then you might offer a set of exercise videos and low-calorie cookbooks as an upsell. Better yet, offer a discount on this upsell that’s ONLY available right there on the order form. So if the customer doesn’t purchase the offer now but they want it later, they’ll have to pay more money.

Here are tips for maximizing this strategy…

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The Social List Building Checklist

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Do you have a presence on social media? If not, you should. That’s because your prospects are already there. And so are your competitors. What’s more, social media is also a great place to build your list. Here’s a checklist to help you do exactly that…

Step 1: Determine The Best Platform

Begin by determining the best platform for your audience. Generally, here are the social media platforms for you to consider:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Pinterest
  • Instagram

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How to Run Facebook Offers

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Facebook Offers – How To Run Facebook Offers is a 25 page, 6000+ word report.

This report explores how to set up a Facebook Offer campaign, how to boost its presence, how to advertise it, and some proven techniques and tips that guarantee you have the best chance at success.

Chapter List:

  • Introduction
  • What Are Facebook Offers, and Why Should I Be Using Them?
  • There Are 2 Ways to Create an Offer
  • Requirements and Recommendations You Need to Know Before You Make an Offer
  • How Does Someone Save or Claim Your Offer?
  • How Do I Track and See Who Has Liked or Claimed My Offer?
  • Getting assistance from the Facebook Help Community
  • Tips for Creating a Successful Facebook Offer
  • Conclusion
  • 10 Best Practices for Making Facebook Offers Work

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The Real Truth About the Law of Reciprocity

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Hello, Jason Fladlien here from DailySeminar.com, and today I’m going to discuss with you the law of reciprocity.  It is one of the laws of psychological influence of persuasion.

It really is cool because it can get people to do things that are in their best interest and actually increase their satisfaction based on at least the scientific studies and motivate them to take action on your offers and purchase them.

And so I’ll tell you why you want to use the law of reciprocity with an example here.  I call this the Coke experiment.  This was a psychology experiment done in the 60s or 70s, I think, in Cornell. And basically it worked like this:

The subject — he had to rate the quality of paintings.  So the subject came in — the test subject in this case — he thought he was rating art appreciation.  He thought he was part of an art appreciation study, when really he didn’t understand he was actually part of a study on the law of reciprocity and how it affects people and their decisions they make.

And so supposedly the subject, he comes in to rate the quality of the paintings which is inconsequential to the study.  And there’s an assistant to the study of the professor performing the experiment, who’s posing as a fellow subject so there’s two subjects at a time.  One of them’s the actual subject, and one is really the assistant who’s trained to do certain things to see how the subject responds.

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