Earlier, I told you that another common objection people raise has to do with a money-back guarantee.
The objection is usually something along the lines of, “What if this doesn’t work for me?”
And your answer is: “You’ll get your money back.”
This is your promise… your guarantee. It’s also referred to as a risk-reversal, because it takes the risk off your buyer and puts it squarely on your shoulders. And that means your buyer has nothing to lose by ordering from you.
The purpose of an offering a promise is to help ease your prospect’s mind and remove any major objections. The benefit to you is that a strong promise often boosts your conversion rate. Better yet, a long guarantee often reduces your refund rate!
Bottom line, you put (and keep) more money in your pocket!