The Social Media Strategy Checklist

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So you’ve been thinking about marketing your business on social media, which is a very good choice. After all, your prospects and customers are probably already on these platforms.

But here’s the big question: what is going to be your primary goal for your social media strategy? You need to pick just one overall goal, and then design your campaign around achieving this goal.

HINT: While “generating sales” may be your ultimate goal, many marketers find that posting direct-response ads on social media doesn’t go over very well. So what you can do is choose a sub-goal that supports the overall goal of creating sales. For example, generating leads on social media will directly lead to more sales.

Take a look at these five profitable goals…

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The Real Secret to Staying Focused

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I’ve told the following story many times from the perspective that my then 4-year old son “missed out” on the beauty of a picturesque ferry ride to Martha’s Vineyard.

This time, I’m going to look at it as the perfect case study example of someone who stayed focused and WOULD NOT be lured away by anything, even something attractive and opportunistic.

Several years ago my family and I loaded up our motorhome and set out for a 3-week journey through the fall foliage of the Northeast on our way to Maine.

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Unlock Your Creativity, part 2

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I’ve designed this quick-start creativity series to be an easy reference for you, for whenever you’re feeling stuck creatively.

Part 2:

Reclaim Your Childhood

I’ve mentioned this a couple of times already, but it really helps if you’re having trouble being creative and coming up with new ideas. Do things that help you reclaim the wonder of a child. Think like a child and you’ll be able to make different connections as you go outside your usual “box” of adult thinking.

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Followup Checklist

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One of the most effective ways to sell a product by email is to send out multiple emails all centered on that product. That’s because most people need an introduction and multiple exposures to that particular product before they make the buying decision.

So how do you set up this sort of email series? That’s what this checklist will help you do.

Step 1: Decide what to promote

The first step is to figure out the reason for creating this series, and what it is you intend to sell. For example, you might be promoting:

  • A tripwire product behind a lead magnet.
  • A brand new product.
  • An older product that you haven’t promoted in a while.
  • An affiliate offer.
  • A product for a JV partner.
  • A backend offer to existing customers.
  • A special promotional offer (e.g., for a discount deal).

Next…

Step 2: Determine how many emails to send

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