So you’ve been thinking about marketing your business on social media, which is a very good choice. After all, your prospects and customers are probably already on these platforms.
But here’s the big question: what is going to be your primary goal for your social media strategy? You need to pick just one overall goal, and then design your campaign around achieving this goal.
HINT: While “generating sales” may be your ultimate goal, many marketers find that posting direct-response ads on social media doesn’t go over very well. So what you can do is choose a sub-goal that supports the overall goal of creating sales. For example, generating leads on social media will directly lead to more sales.
Take a look at these five profitable goals…
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