101 Social Media Marketing Ideas, part 2

Here is the next batch of ways you can use social media in your marketing.

Generate Traffic

Another good use of social media is to siphon off your followers and send them back to your website or other properties. Here’s how…

  1. Include your web link on images.

You may also include a call to action such as, “To see more infographics like this, check out my blog at [link]…”

Continue Reading (only available for IMIT members)

The Presell Checklist

One great way to sell more products – either your own products or affiliate products – is through your email list. That’s because it’s a perfect platform for warming up your audience and sending them to the sales page already in a heightened buying mood.

So how do you presell products in your emails? By using this checklist. Take a look…

Begin by deciding whether to send a single email or multiple emails.

In most cases, it’s a good idea to send multiple emails to presell an offer. That’s because most people need multiple touches or exposures to a particular offer before they purchase it.

What’s more, most people on your list probably don’t read every single email you send. So if you send multiple emails, you have a better chance of getting your message in front of more people.

Still can’t decide? Ask yourself these questions:

Continue Reading (only available for IMIT members)

Copywriting Challenge 2: Problem

If your headline did a good job of getting attention, then your prospect has now slid his eyes down to start reading your opener. And it’s here in your opener that you present the problem that’s plaguing your prospects.

You see, your headline offered a benefit and at least hinted that you had the solution to the problem. But in order to make your letter really effective, you need to “agitate” this problem.

That is:

  • You need to make your prospect really feel the pain of this problem.
  • You need to dredge up some painful emotions.
  • You need to make your prospect feel a little desperate for a solution.

Continue Reading (only available for IMIT members)

The Social Media Contest Cheatsheet

Running a contest on social media tends to be a powerful marketing tool, simply because of the potential exposure and naturally viral nature of social media platforms. Use this cheat sheet to create your contest…

Choose Your Purpose

Why are you running your contest? Possibilities include:

  • Boost newsletter subscriptions.
  • Increase your number of social media followers.

Continue Reading (only available for IMIT members)