Creating an Effective Facebook Business Page

If you’d like to engage in a bit of promotions and advertising on Facebook, then you need to set up a Facebook Page for your business.

Some people try to run their business off of their personal accounts. But there are multiple problems with this approach:

  1. Facebook frowns on it. They want you to use a Page for business, not your personal account. And they may crack down on those using personal accounts for business purposes.

TIP: Having said that, keep in mind that you can use your personal account on occasion to promote your Facebook Page and your business.

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101 Social Media Marketing Ideas, part 1

Social media is a great place to:

  • Gain New Prospects
  • Grow Relationships
  • Generate Traffic
  • Garner Social Proof
  • Get More Brand Recognition
  • Gather Market Research
  • Give Help To Customers
  • Grow Your Business (Miscellaneous)

Inside this swipe file we’ll cover 101 social media marketing ideas inside all of these goal categories. So use this swipe file as a springboard to integrating social media into your overall marketing plan. Take a look…

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List Monetization Checklist

So you have a list, or you’re in the initial stages of planning to build your list. That’s great! And one key idea that’s on your mind is how to monetize that list. That’s what this checklist is all about helping you do. We’ll cover two key areas:

  • Ways to make money. These are ideas for specific ways you can monetize your list.
  • Ways to maximize response. These are ideas for specific things to implement that will increase your conversions, no matter what you’re selling.

Take a look:

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The Social Media Engagement Checklist

Every piece of content you create for social media should be geared towards engaging your audience. Not only does this help you build relationships, your brand, your newsletter list and your customer list, some platforms (such as Facebook) show your content based on how many people engage. So in all cases, the more engagement you receive, the better it is for you.

To that end, use this cheat sheet for tips and ideas about how to boost engagement…

Engagement Starts With Your Audience

Be sure you’ve created a targeted audience. This means not generating followers by “buying” them from scam sites, acquiring low-quality followers through untargeted contests, or similar means. Instead:

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