Guide to Social Selling, part 2

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This is part 2 of a 2-part series titled Guide to Social Selling…

Step 4: Solve Problems

You need to set yourself apart from everyone else in your niche. And a good way to do that is by solving problems. You need to show your prospects that you have ideas and insights that they can’t get anywhere else.

Now because it’s social media, people tend to have short attention spans. They glance at their phone and scroll through their busy newsfeed. You need to capture their attention fast and hard.  Here are two ways to capture attention:

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Guide to Social Selling, part 1

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A lot of business owners come to social media thinking it’s like their newsletter list of private sales platform. And that’s a grave mistake. If you want to sell on social media, you need to remember the keyword: SOCIAL. People don’t come to social media to read advertisements, and they’ll quickly hit the unfollow button if that’s all they’re getting from you.

So how do you start social selling effectively? By using this tutorial. Take a look…

Step 1: Set Your Goals

First, you need to figure out what you want to accomplish on social media. Your goals may include:

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7 Top Ways to Market Your Self Published Book

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You should always be on the look-out to boost your book marketing even more—but be sure to decide which strategies to focus on.

A good overall approach lies in focusing on strategies that feel easy and intuitive to you. These suggestions may help you decide what to include in your unique mix:

  1. Find Out What Your Chosen Market Really Wants

How do you know you have accomplished this? If your book is geared toward helping them in their greatest area of need, you will have no trouble starting and sustaining active conversation and buzz.

  1. Hook People on Your Book Story

If people relate to you and what drove you to write your book, they are much more likely to remember and purchase the book when it comes out.

Remember that no matter how personal your story, it is really all about your reader and her needs!

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Blog Audience Engagement Checklist

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You don’t just want visitors to come to your blog and read a few posts. Instead, you want them to be thoroughly engaged. You want them to comment on your posts, share them, follow you on social media, join your mailing list, and eagerly visit frequently.

So how do you get this sort of engagement? By following this checklist. Take a look…

Understand Your Audience

Before you start creating content for your audience, you’ll want to get a feeling for who they are, what problems plague them, their hopes/desires, and what they want. The more you understand your audience, the better able you’ll be to create content that really connects with them.

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