Believe me when I say this—building a list is the most important thing you can do for your business. It doesn’t matter who you are or what your business is, it’s so important to have a way to connect with and contact your audience directly.
There’s a lot of talk and interest in building up Twitter followers and Facebook likes these days. Sometimes, it’s easy to lose sight of your true goals and believe that these are the be-all, end-all in business.
Really, those things should be a means to an end. You should have Twitter followers as a way of connecting with others in your audience and funneling people to your email list. You should work to get Facebook likes as a way of being seen in your niche, building relationships, and… funneling people to your email list.
You’re a big dreamer. People who aren’t like us don’t understand our pie-in-the-sky dreams, but we wouldn’t feel like us without them. You want to change your life, financially and otherwise.
Wouldn’t it be great for people to be able to easily compile biographies of their family members? Wouldn’t it be great if it were easy to publish these interviews and personal histories as actual books so they could be passed on to future generations?
It’s important to have a careful balance when it comes to email marketing. You want to earn great money with your emails… but you want to develop relationships too.
You’ve decided, wisely, that creating products is the next step you’d like to take in your business. You realize that it’s very important to have your own products because it can help boost your income and authority.