Writing a sales letter can be one of the most intimidating things when it comes to your marketing. It’s enough to make you run for the hills… or pray desperately for the budget needed to hire a good copywriter.
I’m a fan of finding the “easy button” for everything I do. If I ever find something to be challenging, I look for ways to simplify it without losing its impact or magic. It’s the same when it comes to writing sales copy.
Writing sales copy becomes easy once you’ve practiced enough. But I’m also of the mindset that it can be easy for you no matter what stage of the game you’re in. Whether you’re new or just looking for a way to more easily write sales copy, I believe that knowing the components of a sales letter can really help you.
When you break it down, it’s so much less intimidating. You can focus on it bit-by-bit, piece-by-piece. Don’t think of it as writing a big, bad, long, sales letter. Think of it as writing the headline, then writing the intro, then writing some catchy bullet points.
I’m going to break it down for you here. Take these pieces or chunks of a sales letter and start writing. First, draw out what the main benefits of your product are. Really get to know the product inside out. Get to know the audience inside out—what are their most important emotions and desires related to the product? If you know those things, you’ll have a running start when it comes time to fill in the blanks of the sales letter.
Email marketing is one of the best ways to develop passive income. If you use an autoresponder company (and you definitely should), you can write and store emails in your account that automatically get sent out to your list subscribers. These emails can contain links that sell products you believe in—either your own products or products you’re promoting as an affiliate.
There are few marketing tools more beneficial for business these days than Facebook. Facebook is an extremely highly trafficked social site that could be great for your business.