How to Sell Solutions Instead of Products

business concept:problem solution success

Today’s episode comes from the archives of my Daily Seminar site, and was written and narrated by Jason Fladlien.

Today I’m going to discuss with you a very advanced sales tactic. Actually it’s not advanced in the application but it’s advanced in thinking. Most people do not get past the fact that they think they’re selling products. I never sell a person a product in their life – I’ve always sold people solutions.

In fact when I do my traveling to, for example, go to an internet marketing seminar, I’ll often be sitting in the airport just waiting for the plane or whatever and I’ll strike up a conversation with someone next to me. Inevitably they’ll always ask me what I do and that’s a very good question, because what do you do?

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New Post Notification

I’ve been asked to have the option of receiving daily notifications of new posts.

Currently I’m sending an email, if you’re on the IMIT email list, on Friday with the new posts for the week.

If you’d like to receive an email every time a new post is published, you can sign up here.

Monetizing Autoresponders

business email marketing content connection on people backgroundEmail marketing is one of the best ways to develop passive income. If you use an autoresponder company (and you definitely should), you can write and store emails in your account that automatically get sent out to your list subscribers. These emails can contain links that sell products you believe in—either your own products or products you’re promoting as an affiliate.

You could choose to store enough content to last a year or more, if you wanted to. Write 100 emails over time, add links to them, and load them up into your autoresponder account. Set them to deliver every few days or a couple times a week or whatever works for you.

How is this passive? It’s passive because these emails will go out to new subscribers at the preset intervals you’ve determined ahead of time. Ideally, you’ll design a list-building funnel that will work for you day and night. So, someone who joins your list today will get your email sequence in order—they’ll see the emails where you teach things and emails where you sell things. They’ll buy from you.

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Creating Effective Facebook Pages For Business

I like button o. icon, social networks conceptThere are few marketing tools more beneficial for business these days than Facebook. Facebook is an extremely highly trafficked social site that could be great for your business.

Do you have your own Facebook page yet? Maybe you started one for your business but you didn’t really do much with it because you weren’t sure how to make it successful.

Maybe you don’t have a Facebook page yet at all… you either weren’t sure how to start one at all or you were worried you wouldn’t do it the “right” way. No worries—it’s actually very easy to start and optimize a Facebook page and I think you’ll enjoy the process. It can take some time and effort to turn it into a success but the effort can be well worth it.

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Different Types of Coaching

coaching - file cabinet labelThere are a variety of formats you can use for coaching your own clients… or that you can take advantage of yourself.

One-on-one coaching is actually preferred and ideal for a number of reasons.

This allows you to work very closely with one person at a time. You can really get to the heart of what they need and want so you can be as effective for them as possible.

You can offer this form of coaching either in person or online— it’s very adaptable. You can even offer a combination in between. In fact, some coaches offer online coaching and work with people from all over the world. The distance doesn’t matter much at all, as long as you adhere to best practices for business coaching. Don’t let the fact that you can’t or don’t want to meet in person hold you back.

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