Smart Funnel Blueprint video course

As an extra benefit of The IM Inside Track, I’ll occasionally be adding full video courses to your members area, beginning with this one which explains about sales funnels. Here is the product’s supplied sales page, so that you can decide whether or not it’s of interest to you (download link is at the bottom of this page):


Announcing a Brand New 9-Part Video Course…

“Finally, a Smart Sales Funnel Blueprint That Allows You to Find Your Premium Buyers So You Can Focus On Scaling Your Business…Starting Today!”

In this video series, I’m going to show you how to properly set up this smart sales funnel so you can sift the serious buyers from the non-serious buyers.

Dear Business Owner,

While using the 80/20 rule, did you know that 20% of your buyers bring in the majority of your sales?  That’s not to say that all your buyers are not important.

But that 20% of your buyers are what we call your serious premium buyers.  Folks who are often action takers and want to buy almost everything in your funnel (assuming all your one-time offers and upsells help them achieve their end desire).

Did you know that most sales funnels are setup to combine your premium buyers and non-premium buyers together?

…and by doing this, you impact your long-term growth because you have a list of customers but are not providing them exactly what they want?

If you think about the impact of this common mistake, the results show themselves in low engagement and a low retention rate of buyers.

So if you’d like to know how to setup your sales funnel to achieve this goal in finding the “diamond in the rough” buyers…

Introducing…

Smart Funnels Blueprint

9 Part Video Course

Here’s a list of this 9 part video series in more detail

Video #1 – Introduction to Smart Sales Funnels

In this video, you’re going to be given a quick overview of the video course itself so that you understand how it all works and what tools you will need to get started.

Video #2 – The Typical Funnel: Don’t Follow The Crowd

In this video, we will examine the typical sales funnel that everybody else is doing and why you should avoid doing it.

Video #3 – Common Mistakes

Now it’s time to focus in on the most common mistakes that dilute the quality of a customer-based list.  You’ll also learn a specific formula that you can apply to your OTO funnel to make sure that you increase your sales and focus on the right things.

Video #4 – What You Should Do

Next, you’ll discover what you should be doing to segment your premium buyers from your regular buyers.

Video #5 – Smart OTO 2.0

In this video, you will learn how to apply a higher-converting one-time offer strategy which we call OTO 2.0.  You will learn why this is so much more powerful, how it will help you figure out who your premium buyers are, and how to segment them into their own list. You also get to see a mindmap of how all this works so that you can apply this in your own business.

Video #6 -Technology Roadblock

Most current systems and shopping carts offer the typical one-time offer layout rather than the one-time offer that we are speaking about. You’ll learn which shopping carts to use so that you can begin to apply the knowledge that we have given you to double or even quadruple your sales.

 

Video #7 – How to setup your Smart OTO 2.0

Using the tools that we share with you, you’ll get to see a live step-by-step how to create a smart OTO to point.  Don’t worry if you are a technophobe, because as long as you can follow the video step-by-step and click by click, you will be able to implement this in no time.

Video #8 – Integration into WordPress (free plugin)

In this video, you will be shown how to access a free WordPress membership plug-in that will allow you to set up your very own membership site and integrated it into the smart OTO 2.0 system.

Video #9 – Profit Checkout Bumps

How would you like to add more sales to your checkout page with what we call profit checkout bumps? In this video, you will be able to uncover the secret to quadrupling your sales on your checkout page using the same tools that we used to set up the smart OTO 2.0.


Interested in how to create a sales funnel that allows you to create a long-term,high-converting list?  Everything you need to know is right here in this video course!

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Paid vs. Free Traffic

Traffic to your websiteThere are so many wonderful methods of driving traffic out there. A point of confusion for many web marketers is whether they should use free or paid traffic.

Free is great! There are so many wonderful opportunities to promote your business and get traffic to your web properties by using free traffic. I want you to realize, though, that there’s a cost for using “free” methods. You pay with your time, including the fact that free methods can take a lot longer to take hold.

Sometimes, such as with Facebook, you’ll get to choose whether you want to use free traffic, paid traffic, or both. Ideally, you’ll end up using both.

But I’ve been around long enough to know that many people are mostly attracted to the free traffic methods. I understand that, as we all want to get things for free. Also, some of the free traffic methods are completely amazing and can produce even better results than some of the paid methods—you just have to know what to use and when.

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Short vs. Long Copy

Copywriting word. Magnifier and puzzles.When it comes to writing copy, people often wonder whether they should write long or short copy. There are arguments on each side. Some copywriters and marketers write mostly long copy and others write mostly short copy. Sometimes, it’s a matter of preference.

Most of the time, it’s a matter of doing what’s best for the promotion of a product. In cases where the product is low in price and doesn’t need a lot of explanation, short copy will often suffice. When a product is higher in price or has more complicated benefits and features (or requires a longer period of time to win the reader over) long copy can do well.

I recommend you take your promotions on a case-by-case basis. Do what’s best for your product. Don’t be afraid to test long vs. short copy on the same promotion to determine which will convert best for you.

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Types of Products

Manager presents product brandProduct creation is one of the most important topics for web marketers. Honestly, I believe product creation should be a goal for just about everyone involved in IM. Sure, you can make great money by promoting products as an affiliate. You can earn money creating mini money sites and blogging and tons of other things. But still…

When you own your own products, you have real assets in your business. Suddenly, you’re the one who other affiliates are promoting. That can lead to passive income for many years to come. You’ll grow your list when you put products out there—each customer gets added to that list (if you do it right), which leads to more affiliate sales and sales of the additional products you come out with.

When you have your own products, it’s easier to make your mark as an authority in your niche. People tend to respect those who have their own products. There’s something about it that sets you apart from others. When you have your own products, you’ve truly “made it.”

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