Create an Idea Capture System

Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.

Sometimes the hardest part about writing is getting a solid idea from which to start.  Then you end up sitting at the computer staring at a blank screen.

Worse yet, sometimes you have a really good idea… but you don’t write it down, and you forget it.

Or you write it down, but you can’t find the napkin on which you captured your idea.

Makes you just want to kick yourself, right?!

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Email Checklist: Call to Action

Your call to action can make or break the success of your entire campaign! That’s why you’ll want to give careful consideration as to how to craft your call to action (CTA). Use this four-step checklist to help you out…

First off, you need to decide what you want your readers to do when they get to the end of your content. Choose just one goal, such as:

  • Buying a product.
  • Requesting a lead magnet.
  • Filling out a form.
  • Picking up the phone to call you.
  • Sharing your content.
  • Joining your social media networks.
  • Watching a video.
  • Reading a blog post.
  • Listening to an audio.
  • Registering for a webinar.
  • Entering a contest.

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