The “Set It and Forget It” Strategy for Increasing Sales

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Note: This article is extracted from the Earncome training program that I’ve licensed, and some of the content might reference that program and/or its author, Jimmy D. Brown.
Let’s begin by talking about the strategy for increasing your sales.  I’ll give you the strategy in a sentence and then explain the parts in more detail…

Present a secondary offer to increase the average amount of
money your customers spend while they are warm to you.

Getting this right can be the difference between a rocket blast off and a bottle rocket fizzling out.  Let’s get it right…

  1. Present a secondary offer. What is the main thing you are selling when someone visits your webpage? That’s your primary offer in its base form.

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From Blogging to $1 Billion

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I thought it might be good to talk about branding for a minute.

We’re all familiar with those red and white cans of soda and the name on the cans. It’s a famous brand anyone would recognize.

When we think of branding, we think of a company like that. But what if we’re just a little guy or gal on the internet, starting a business in online marketing, social media, info marketing, or whatever.

How does the little person build a brand of their own?

It might go something like this:

Emily Weiss started a beauty blog called ‘Into The Gloss.’

She gained followers, built a list and a strong social media presence, and then changed the name to Glossier.

Why the name change? No doubt she learned some things while blogging, such as shorter is better. And catchier.

Glossier is a beauty brand specializing in direct-to-consumer makeup and skincare. Keep in mind that the markup on makeup and skincare is phenomenal. A product that might cost anywhere from $1 to $5 to produce is then sold for 10 times that amount or more.

True, the markup on information products is even better, but vitamins and beauty products are a close second in profit potential.

And when you OWN THE BRAND, you don’t have real competition. Yes, there are people who love Pepsi, but to a Coke lover there simply are no other brands.

Here’s the kicker: 9 years after its inception, Glossier is now valued at $1billion.

Here are some key insights into her process of building this brand and business:

The target market is young women. Who spends more money on makeup than young women? Nobody.

The products are marketed as ‘enhancing natural features.’ The brand is saying, “You’re already pretty, we’re just making you prettier.” Smart.

The products are marketed as being easy to use and creating a ‘no-makeup’ look. It’s obvious she knows her target market.

The blog featured interviews with celebrities and beauty industry insiders. What better way to quickly gain a huge following?

Once the blog and following were firmly in place, then she launched the Glossier brand on social media and particularly on Instagram, where the brand showcases its products and engages with customers.

The brand’s identity emphasizes natural beauty and simplicity. The brand’s minimalist packaging and product design reflect this identity.

Glossier also uses a lot of user-generated content to showcase how real women use their products, which reinforces the brand’s message of inclusivity and authenticity.

Are you taking notes?

Glossier built a loyal following by providing exceptional customer service. The brand offers a live chat feature on its website, allowing customers to connect with a representative in real-time.

There’s also a “Glossier Rep” program, which allows customers to become brand ambassadors and earn commission on sales.

Glossier leverages influencer marketing to reach new audiences and promote its products. The brand works with beauty bloggers and Instagram influencers, to showcase its products and build buzz.

As a result of these strategies, Glossier has become one of the fastest-growing beauty brands in recent years, with a valuation of over $1 billion.

Think about that – from a simple blog to $1 billion in less than a decade.

If you weren’t thinking of building a brand before you read this, what do you think now? Is it worth it?

Mental Muscle

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Transform your clients mindset to conquer any challenge with Mental Muscle – the ultimate guide to developing mental toughness. With this insightful eBook, you can learn how to master the 4 Cs of mental toughness – commitment, (rising to) challenges, confidence, and control.

Whether they are athletes, entrepreneurs, or simply looking to improve you mental fortitude, Mental Muscle provides practical tips and strategies to help you.

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Creative Ways to Get Traffic

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No matter how experienced you are in marketing or driving traffic, I have no doubt that you’ve seen some new ideas in what you’ve read in this book. But, I’m not done yet! I want to give you some additional, out-of-the-box ideas for driving traffic.

These ideas can absolutely work for you. Approach them with an attitude of creativity. Use these as the starting point for coming up with your own great ideas. Driving traffic is about connecting with an audience. You need to put yourself in front of the flow of traffic that is already there and people won’t be able to help themselves in visiting your sites and joining your list.

Be Creative and Keep With the Times

It’s so important to be creative in business. You can’t do the same things everyone else is doing. That’s definitely not how you stand out. If you want to stand out, you need to brainstorm and form new connections.

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Million Dollar Passive Income: Pat Flynn

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If you’re in online marketing, there’s a good chance you’ve heard of Pat Flynn. He’s the founder of Smart Passive Income, a website that helps people create and grow online businesses.

Pat’s income is in the seven-figure range per year. He earns money through affiliate marketing and selling his own products teaching others how to make money online. And he runs a popular podcast, too.

Flynn began as a blogger, creating a website called Green Exam Academy to help people pass an LEED certification exam. He created an e-book and online course to help people prepare for the exam, and sold it for $19.99.

Once his first product succeeded, Flynn continued to create more information products and courses. He uses his blog and podcast to build an audience, and he uses surveys and feedback from his audience to create products that people love.

Flynn’s products range from e-books and courses on topics like podcasting and affiliate marketing, to a membership community where he offers coaching and support to entrepreneurs.

He’s also written several books you can find on Amazon, including The Edge of a Business, Superfans, How to be Better at Almost Everything, and Will it Fly?

Why is Pat Flynn so Successful at Marketing?

He provides massive value – Flynn built his brand by consistently providing valuable content to his audience. He offers free resources, tutorials, and advice that help people solve problems and achieve their goals. This has helped him build trust and credibility with his audience, which in turn has helped him grow his business.

He’s authentic – Flynn is known for being transparent with his audience. He shares his successes and failures, and he doesn’t try to sugarcoat things. This helps him connect with his audience on a deeper level and build a loyal following. In the beginning he even shared his monthly income with his readers, letting them know what he was earning and how he was earning it.

He’s consistent – He’s been publishing content, producing podcasts, and engaging with his audience for over a decade. This consistency has helped him build a strong brand and a loyal following.

He builds community – He engages with his audience on social media, hosts live events, and encourages his followers to connect with each other. This sense of community has helped him build a strong brand and a loyal following.

Favorite Pat Flynn Quotes:

“The riches are in the niches, but the fortune is in the follow-up.”

“NASA has never launched a mission just because it “sounded like a good idea,” and neither should you.”

“Every second you waste thinking about a hater or troll is a second you’re taking away from those who matter and can benefit from what you have to offer.”

“Your earnings are a byproduct of how well you serve your audience, and you can only best serve your audience when you know exactly who they are, what they’re going through, and what will get them to take action.”

“Good ideas are common, but those who are willing to take action and execute those ideas are far more rare.”

“The world needs you. It needs your energy and what you have to offer, so let’s work together to make sure you dedicate that time and energy to something that matters—both to the world, and to you.”