Creating Shareable Content

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Creating Shareable Content

We’ve talked a little about creating content people will want to share. How do you do that? It’s such an important part of staying fresh and relevant in today’s search engines and on social media. You have to make sure you consistently have great content that people feel intrinsically motivated to share.

The first thing to note is that if you are trying to get a stale dinosaur of a website to rank, you’re going to have a difficult time. If you haven’t added any content to your website for years, it’s time to freshen things up. You should be posting on your website or blog consistently. You shouldn’t just be posting any old content, you should be posting content that’s going to shake things up a bit and help your site get noticed.

We are going to talk a lot about writing great content when we get to the section on blogging. Note that most content-related discussions relate to blogs and static websites. There are some great things you can do to light a fire in your blog content so it spreads like crazy all over the web.

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From $1 a Day to $100,000 a Month

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I knew a guy who started one business after another only to have them fail. This guy wasn’t stupid, either. In fact, he was probably smarter than 95% of people, but there was one thing he had all wrong: His mindset.

While he had several flaws in his thinking – none of which I dared point out because of his hot temper – his most devastating problem was his expectation that a brand new fledgling business should be earning him 6 or 7 figures within the first couple of months.

This guy would do everything right, start a business with a real product targeted to a niche that wanted it and still fail because he would give up and pack it all in at the first obstacle.

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Writing What You Want, Following Trends, and Lasting Forever

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What About Writing What You Want?

Sometimes, you just want to write what you want to write without worrying about its salability and doing a lot of research. Maybe you have a particular business objective in mind or you have a story or topic that’s been nagging at you.

Of course, one of the great things about Amazon is that you can write whatever you want to write (so long as it doesn’t violate their rules). And that’s just fine. But when you can, try to combine what’s selling with your great idea. You may as well make money for your hard work.

If you have an idea in mind already, try to find a sellable angle. This will help you connect with an audience that’s ready to buy books.

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Subscriber Re-Engagement Planner

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It happens to the best of us: we have great plans and intentions for growing our businesses and we vow to email our subscribers regularly; but then life and/or business events get in the way and those awesome plans are forgotten or given a lower priority.

With the help of this planner – you will create a process for staying in touch with your email list and you’ll be excited to make offers instead of dreading what to write.

Here is What You Get with the “Subscriber Re-engagement Planner”:

The Step-by-Step Planner Covers:

  • Step 1: Renew Your Commitment to Community Building
    Instead of seeing your email subscribers as simply a way to make money, think of them as your community, the group of people who look up to you to help them solve a problem.

    • Exercise: Set your email marketing intention.
  • Step 2: Review Your Current Opt-ins
    Your free content should naturally lead to your opt-ins, which should naturally lead to your paid offers.

    • Exercise: Create consistent messaging.
  • Step 3: Ask Them What They Want and Need
    When in doubt about what your community needs from you, simply ask them.

    • Exercise: Create a survey.
  • Step 4: Get Personal
    Let your community get a glimpse behind the curtain and see what’s really going on in your life and/or your business.

    • Exercise: Write a “Here’s What I’m Up To” email.
  • Step 5: Bring Them Back to Your Blog
    Driving traffic back to relevant blog posts is a great way to create more engagement, both on your blog post itself as well as on your social media post.

    • Exercise: Write a “Here’s What’s New” email
  • Step 6: Invite Readers to Connect in Different Ways
    The more ways you connect with your readers, the more likely they will be to engage with your emails.

    • Exercise: Optimize and create consistent branding across all your platforms.
  • Step 7: Don’t Lose Your Momentum
    Relationships take time, nurturing, and caring to develop into something more than pen pal status.

    • Exercise: Plan your autoresponder sequence.
    • Exercise: Plan the frequency of your emails.

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Risk, Success, Failure, and Falling Off the Map

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Teach Your Coaching Clients to Take Risks

Some of your coaching clients will come to you ready to do something great. You’ll take a look at their current strategies, systems, and business in general and wonder what you’re supposed to help them with. They seem to have it all together. Your role might be to help them take risks.

Why is it important to take risks in business? Without risks, we don’t get nearly as many rewards. Your client may have come to you because they are ready for those great rewards. They can’t seem to get over the hump and go after it themselves, though.

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