So many people are resistant to researching before they write and self-publish because they think it will take a long time. They skirt around it and pray that their idea will take off by pure force of will.
It’s a little bit understandable because it used to be the case that solid market research was difficult or even unattainable for the average person, but it no longer is.
It’s a great time for self-published nonfiction authors! You have access to up-to-the-minute sales data and market trends… for free. This is huge compared to what independent authors had access to in the past.
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