Sales Psychology

Why is Psychology Important to Sales Success?

• There are four basic psychological reasons prospects are motivated to purchase a good or service
  • Justification
  • Emotional Needs
  • Relationship
  • The Experience

Utilizing Psychological Biases in Your Sales Techniques

• The ten most common psychological biases are:
  • Hyperbolic Discounting
  • The Bandwagon Effect
  • The Ambiguity Effect
  • The Decoy Effect
  • The Anchor Effect
  • The Rhyme-as-Reason Effect
  • The IKEA Effect
  • The Illusory Truth Effect
  • The Peak-End Rule
  • Loss Aversion

Learn about all this and more in today’s bonus report.

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