There are three basic groups of partners who will join your affiliate program over time…
GROUP ONE: A minority of your affiliates are going to know exactly what to do to promote your offer and make a lot of sales. Generally, these are your super affiliates, who are probably the guys and gals you handpicked and personally invited into your affiliate program. These folks make a ton of sales no matter what they’re promoting.
GROUP TWO: Then you have another group of affiliates who do some promotion, but only the basics or the bare minimum. These are the affiliates who send out one or two emails, and maybe they post something on their blog. These folks make very few sales–maybe only one or two–certainly not as many as they could be making if they had a solid plan.
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