Hey, this is Robert Plank to give you a few simple copywriting solutions.
So the idea here is that you have a sales letter set up. Maybe you wrote it; maybe somebody else wrote it. But you want to make a little few adjustments to make it convert better. You want to get more opt-ins, more sales, more blog comments, whatever.
So I’ve got a handful of ideas that you can just go through this list and figure out if your sales letter is missing any of these things. Now I don’t want you to try to implement every single thing I’m going to give you, but if you see one thing that kind of pops out at you, just try to implement it.
So the first thing you should try is when you look at a sales letter see if there’s a hook. If you have a headline that just says, “Who else wants to learn about organic gardening?” That’s not a hook. A hook needs a reason why people should read the story. So what does it have that jumps out at you? Does it defy conventional logic? Does it give people a promise or a benefit?
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