One of the keys to a good email campaign is to hit on multiple points that will resonate with different subsets of the population.
Here’s what I mean:
- Some people feel motivated to buy when you present them with benefits. (Gain.)
- Some people feel motivated to buy when you present them with rational reasons to justify a purchase. (Logic.)
- And still others are most motivated when a sense of urgency or scarcity kicks in. (Fear.)
That’s why it’s a good idea to create an email campaign that touches on all three of these points. Here’s a checklist to walk you through it…
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