No one ever wants to let their list grow cold, but sometimes it happens. And when it happens, you wonder if you should abandon the list or try to warm them up again. That decision is up to. But if you decide to warm them up again, then use this checklist to help you do it. Take a look…
Step 1: Check the Original Opt-in Page
You want to make sure that any emails you send match the original purpose of the list. Don’t guess – go back and check the actual opt-in pages (where applicable) to see what you promised to subscribers.
Step 2: Segment If Possible
If you segmented this list earlier, then you’ll want to send separate emails to each segment of the list. That way, you can craft emails that are as targeted as possible.
Step 3: Plan an Email Series
Now what you want to do is plan a high-value series of three to five emails. Your goals are to reintroduce yourself, offer value in terms of high quality content and/or freemium, and get the used to opening your emails again.
 Sorry, this content is for members only.Click here to get access.
Already a member? Login below… |