It’s pretty obvious that email delivery is a big factor when it comes to the success of your email campaigns. And yet a lot of marketers don’t give it much thought. They figure the email marketing fairy sprinkles pixie dust on the campaign, and the emails always end up with their intended recipient.
Not true, of course. So take a look at this checklist for helping you improve your email delivery rates…
Start With a Good Email Service Provider
A good email service provider (ESP) will do two things:
#1, they’ll post their deliverability rates. For example, you can go to major service providers like GetResponse and Aweber to find out their deliverability rates, which will help you choose a good provider.
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