Just because someone is leaving your site doesn’t mean that they have no interest in your content and products. On the contrary, they may just not have enough time to go through your site right now. Or maybe they didn’t see a particular offer that intrigued them enough to hit the buy button… this time.
They have good intentions as they’re leaving your site. They’ve probably even bookmarked your site with the full intention of coming back later. But of course that never happens. The second they leave your site, the enthusiasm for your site fizzles like fireworks in a rainstorm. They forget about you. Life gets in the way. And they never do get around to visiting your site again.
That’s why it’s so important for you to get them on your mailing list before they leave your site! That way, you can follow up with them again and again over time to close the sale.
Here’s a checklist you can use to set up your exit traffic system…
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