There are so many different pieces that go into writing an effective piece of sales copy. You want to get it all right. You want to make your copy so effective that your target audience can’t help but buy it.
But, there’s something a lot of people miss when it comes to writing great copy. Often, the most important piece of the puzzle is the offer itself.
You could have the best sales copy in the world, but if the offer isn’t good enough, then people are going to get down to the bottom of your sales letter but they aren’t going to buy.
Or, you might have horrible sales copy but people buy anyway, at least the ones who make it to the bottom and see how enticing your offer is.
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