A live webinar is a great way to attract leads into your sales funnel. Even better, you’ll have the recordings/replay to offer as another lead magnet to future prospects.
So how do you set up a free webinar that not only attracts leads but also helps you generate sales on the backend? Here’s a good overview checklist to get you started…
Step 1: Pick an In-Demand Topic
The very first thing you need to do is make sure you’re presenting a webinar that really interests your audience. In other words, pick an in-demand topic. In order to figure out what’s in demand, you’ll need to do your market research.
Specifically:
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