Hello, Jason Fladlien here, and today I’m going to share with you the red herring technique. This is a way to help increase your conversions for your main offer by making the price seem insignificant by a relative comparison. This is a really cool technique. It’s an advanced persuasion strategy, but if you can figure out a way to harness this and use this, you will see your conversions go through the roof.
So this is what it’s all about. The premise for the red herring technique is that people can only make relative comparisons. Let me give you some examples.
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