All social media is not created equally. Some platforms rely more heavily on pictures (such as Instagram), while others encourage you to post short posts (like Twitter). That’s why you need to think about your business model, do some research to see where your target market hangs out, and then focus on the social media platforms that best meet your needs.
Here’s a checklist to help you do that…
Research The Main Platforms
If you start researching social media sites, you’ll quickly find that there are dozens upon dozens of them. However, you’ll want to focus on the main sites. In other words, don’t waste time trying to get a trickle of traffic from some obscure site.
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