Every piece of content you create for social media should be geared towards engaging your audience. Not only does this help you build relationships, your brand, your newsletter list and your customer list, some platforms (such as Facebook) show your content based on how many people engage. So in all cases, the more engagement you receive, the better it is for you.
To that end, use this cheat sheet for tips and ideas about how to boost engagement…
Engagement Starts With Your Audience
Be sure you’ve created a targeted audience. This means not generating followers by “buying” them from scam sites, acquiring low-quality followers through untargeted contests, or similar means. Instead:
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