Viral marketing is part art, part science. If it was all science, then every single viral campaign would take off like a prairie fire in a high wind. Still, you can up your chances of creating one of those amazing viral campaigns by using this checklist and asking yourself these questions…
Is your content novel or extraordinarily useful?
You don’t have to create something that’s never been seen before on the planet. However, your content needs to have some novelty. That’s because our brain’s pleasure pathway actually “lights up” when it encounters something new.
So how do you create something “new” that’s not really new? One idea is to present time-tested information in a new way.
For example:
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