You have to understand a bit about human psychology if you want to be an effective coach. People can be disappointing. They don’t do things just because they know they should do them. You’ve dealt with it in your own life— you’d have gotten a lot further in your own business if you did everything perfectly all the time. Why do we do the things we do?
If you understand human behavior, you can help direct it. You can start to understand why some people fail and why some succeed. Pay attention to human psychology and you’ll become an extremely effective coach.
Why Don’t People Succeed?
People talk a good game. They say they are willing to go the distance. They’re willing to do what it takes to succeed. They’ll hire you as a coach, talking a good game about how they’re going to make it happen this time.
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