I talk a lot about skills that are really important to learn if you want to succeed in marketing. But there’s one skill that really stands above the rest—copywriting.
Copywriting is the language of sales. It’s when you use the power of your product combined with an understanding of your market and human psychology to make more sales.
Learning to write copy is one of those things that seem to really scare people. They feel like it’s a skill that takes years to learn, or expensive courses, or a certain type of person who was born with the skill. That’s not true at all.
You can learn to write copy.
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